La Tierra del Jaguar is located in Sahuaripa, Sonora, nestled between Arizona’s Sky Islands and the northern Sierra Madre Occidental. This region is rich with biodiversity. The landscape is made up of foothills thornscrub, desert, tropical deciduous forest, and oak woodlands. It is home to significant tropical and temperate species, including the military macaw, bald eagle, ocelot, and jaguar.

The northern jaguar population is critically endangered due to habitat loss and human conflict. With 80% of Sonora’s land held by private ranches, the jaguar’s home is now a patchwork of depleted agricultural fields, overgrazed cattle ranches, and human settlements.

La Tierra del Jaguar promotes collaboration between conservation and community development to achieve ecological resilience and human well-being. They aim to show ranchers that coexistence with wildlife is not only possible but can also be profitable. Through agave agroforestry systems, they restore land and provide incomes, creating regenerative systems that enhance the livelihoods of those managing these landscapes. By fostering this balance, La Tierra del Jaguar supports both the environment and the community, ensuring a future where the jaguar can thrive alongside human development.

Impact story

La Tierra del Jaguar emerged from the urgent need to address environmental destruction that threatens both jaguars and rural communities. Witnessing this devastation inspired us to drive large-scale change. Their multifaceted approach to jaguar conservation involves working with people to meet their needs. By providing education and technical assistance on implementing regenerative systems, they restore landscapes, diversify income, and improve jaguar habitat. La Tierra del Jaguar works with a diverse group of landowners to create a future where both people and wildlife, like the majestic jaguar, can thrive.